Working within the system
Enhancing marketing strategies
Generate higher profits
What is a digital strategy, and why is it needed?
The internet is not just an advertising channel but an entire virtual world where your company is represented. That’s why internet marketing should be integrated into your company’s marketing strategy. A digital strategy will link business objectives with all online channels and help you increase your business profits. You need a digital strategy if:
- If you don’t know your best acquisition channel
- You have collaborated with contractors, but the results have been unsatisfactory
- You want to reduce the cost of acquisition, but you’re uncertain if it’s possible or how to achieve it?
- You want to make your sales proposition appealing to your audience
- SEO has ceased to yield results, yet there is a need for more leads
- Online sales are declining, but it’s not time to close your business, is it?
83%
The success of a business depends on the correctly chosen strategy.
Types of marketing strategies
1. Internet Marketing Strategy
2. Strategy and Branding for a New Product
3. Market Entry Strategy for a Foreign Company
4. Strategy for Attracting B2B Partners
5. Marketing Automation Strategy
A digital strategy will help answer questions
For us, creating a website looks like this:
Market
How competitive? How much share can you grab? What is my company's position in the market?
Consumer
Volume of demand on the Internet? What audience segments are there? What are the pain points/objections/triggers to purchase?
Product
Does it meet customers' requirements? What is your competitive advantage? How to choose marketing messages?
Promotion
Which Internet channels are more effective? How to evaluate the result and impact? How to use a sales funnel?
Resources
How many employees and money do you need? What KPIs should you set for your staff? What is the step-by-step plan for implementing the strategy?
Profit
How to reduce untargeted leads? How to increase sales conversion? How to increase turnover in rubles?
70%
digital strategy
tools
20%
marketing
10%
research
Mike
PPC Expert
Once, a client wanted to leave us because sales were not increasing. However, an audit of the sales department revealed that the managers were losing clients. Since then, we delve into all the business processes of our clients.
What results does a digital strategy provide?
18 times
The number of applications increased due to the reworking of the product’s USP
by 31%
Increased turnover thanks to 12 new target audience segments
330 times
Resource traffic increased to 1 million people per month
8 million
Saved on advertising, while conversion increased 9 times
The best expertise in developing digital strategies for B2B companies
We are a marketing group. The staff employs about 30 certified specialists with the European NIMA Marketing Diploma
We train
In our own training center
We are developing
Digital strategy for more than 10 years
We certify
Marketers according to European EMC standards
Let's implement
Post-defense strategy
Stages of Developing a Marketing Strategy
1
Market and product
2
Audit
3
Target audience segmentation
4
USP development
5
Channel strategy
6
Robot plan
STAGE 1 MARKET AND PRODUCT
1. We formulate goals and objectives using business metrics.
2. We study the company’s business model according to Osterwalder.
3. We explore the features of the market and its sizes.
4. We study the matrix of the company’s services and products.
5. Formulating the core requests (B2B and B2C).
6. We conduct competitor analysis (minimum of 3).
7. Formulating growth points.
What should be done next with the digital strategy?
Implement it step by step!
You can implement the strategy within your company, with individual contractors, or trust us.
For our clients, developing a strategy is only the first stage; after that, we also do all the work. Our staff includes specialists of all qualifications: marketers, designers, developers, SEO specialists, contextologists, targetologists, copywriters, analysts – we do the whole range of Internet marketing work for our clients.
Step-by-Step Action Plan for Implementation
You will receive a comprehensive work plan for each internet marketing tool:
- Which channels are a priority for your business?
- What technical specifications should be provided to SEO specialists, webmasters, advertisers, etc.?
- What results can you achieve?
- In what sequence should tasks be completed for overall success?
- How much money, expertise, and time are required to build a system?
Jacob
Project Manager
We develop the best strategies for B2B companies with a branch network:
Let's find new segments of the b2b audience
Let us describe the complex transaction cycle in stages
We will set up a system for attracting b2b clients.
How do we forecast the results of a digital strategy?
We record
Data from CRM: conversion to lead, conversion to sale, margin, profit, average bill
We calculate
Business metrics for current internet marketing: traffic, inquiries, CPC (Cost Per Click)
We identify
"Bottlenecks" that we plan to improve after implementing the new strategy:
- conversion from traffic to application
- from application to potential client
- from potential client to order
- from order to sale
We plan
Work schedule for the new strategy and advertising costs and income
About XBRIDER Digital:
At XBRIDER Digital, we dominate the digital space with guaranteed results. Under contract, we promise to drive growth, leads, boost engagement, and deliver success for your business—no exceptions, just results!
Let's talk numbers:
$174m
in total client revenue generated in 2023
3
Years - the average duration of collaboration with clients.
426
Implemented electronic marketing strategies
18%
average growth in clients' business revenue within the first 3 months
93%
Client retention rate
550+
Successful case studies
15
Years in the market
56
Specialist within the company