Manufacturers with distribution networks
Industrial and manufacturing enterprises
Companies with complex products or services
End-to-end website development tailored to achieve business goals
Creating an effective website is primarily about understanding demand, tailoring every page to the end buyer, and unveiling the Unique Selling Proposition (USP) aligned with triggers that build consumer trust. We are not just a web studio; we are a marketing company. Therefore, when crafting websites, we place significant emphasis on our client’s marketing strategies.
Analyze
Market, competitors, and consumers analysis, crafting unique selling propositions.
Integrating
Integrate your website into a marketing and sales system tailored to the customer journey.
Developing
Crafting an initial website promotion strategy and preparing a media plan.
We do
Optimize your websites based on search engine algorithms, leveraging demand and target audience segments.
We turn websites into business tools and integrate them into the marketing strategy, ensuring the website effectively sells.
How I Create a Website and Tell My Partner
1. Analyzing the Product from a Marketing Perspective”
2. Assessing Product Demand
3. Discovering New Audiences You Never Knew Existed
4. Investigating How Users Discover the Product
5. Customizing analytics based on KPIs and business objectives.
What is included in website marketing development?
For us, creating a website looks like this:
Expanding the demand structure.
Conducting Market Research, Identifying Both Established and Emerging Demands. If the online demand for a product is low, we'll explore alternative marketing strategies.
Implementing a Sales Funnel
Conducting audience research, identifying new segments, addressing objections, developing a sales funnel based on decision-making stages, and tracking website entry points by traffic sources.
Developing the product
Crafting positioning, Unique Selling Proposition (USP), and content tailored to meet audience needs and address objections. Analyzing churn reasons and devising strategies to re-engage prospects into the sales funnel via the website.
94%
During initial encounters, 94% of individuals focus solely on design.
17%
When engaging, only 17% of the audience finds design important.
Content
Priority given to purchase interest - please call or submit a request.
70%
Marketing research and analysis
20%
design
10%
Technical implementation
Vyacheslav
Web Designer
Customers come to us after redesigning their website 2-3 times. The pages feature 3D models and beautiful animations. However, sales are not increasing.
Thanks to website marketing research:
in 18 times
The number of inquiries increased due to the revamped Unique Selling Proposition (USP) of the product.
by 31%
We increased our turnover thanks to 12 new target audience segments.
in 330 times
The website traffic has increased to 1 million visitors per month.
8 mil $
We saved on advertising costs, yet our conversion rate increased by 9 times.
We don't create typical websites. At all.
If you need a standard landing page, use a website builder. We craft a project specifically tailored to your business.
We invest dozens of hours in marketing research, exploring markets, target audiences, USPs, and business processes. Your assistance will be invaluable to our team—after all, you know your product and business better than anyone else.
Unconventional website
Tailored specifically for your business by our specialists.
Working Hours
500 h
Typical website
Developed by another agency or using a builder/constructor.
Working Hours
30 h
Stages of Website Development
1
Strategy Development
2
Customer Journey Analysis
3
Interface Design
4
Layout Design
5
Web Design and Programming
6
Analytics Configuration
STAGE 1 STRATEGY DEVELOPMENT
Developing an internet marketing strategy
Calculating return on investment
The strategy will integrate the website, advertising channels, accounting software and CRM, telephony, logistics, and warehouse.
Will the traffic decrease on the new website?
NO!
We design our website based on online demand, and the structure of pages is built upon user queries.
Thus, the website will be initially optimized for search engines. Traffic from the old website will be retained, and over time, it will increase: we will address all demand, explore new audience segments, and compile the most comprehensive semantic core.
Website Development Timeline: Transparent Planning System
Over 10 different specialists are involved in the website creation process, which is why we meticulously plan all tasks using the JIRA project management tool.
After finalizing the strategy, we will commence detailed project planning.
- We divide the project into services.
- Each service is broken down into tasks.
- We consider the interrelation between tasks and services.
- We estimate the time required for each task.
- We visualize the process on a Gantt chart.
How much does it cost to develop a website with marketing strategy for product refinement?
The website is a marketing tool; therefore, it should not be evaluated in terms of ‘expensive-cheap’. It either pays off or doesn’t within a certain timeframe.
The website will not break even within a year.
Unfortunate Google Analytics screenshot
One year — it will pay off.
When there’s no room left for sadness, and you ignite the fireplace with money.
Calculating Website ROI (Return on Investment) in Our Business
Let's sum up
Taking the full cost of the website into account, inclusive of content, design, web analytics, testing, and support.
Identifying
We identify issues that need to be addressed on the new website. For instance, the old website may have problems with search engine filters.
Let's calculate
Analyzing Business Metrics of the Old and New Website:
Leads, Sales, Revenue, Customer Margin, Conversion to Lead, Conversion to Sale Lead, Margin.
We do
Developing websites optimized for search engine algorithms based on demand and target audience segments.
If implementing SEO,
If creating a website + SEO + contextual advertising,
If utilizing other channels for attracting traffic.
About XBRIDER Digital:
At XBRIDER Digital, we dominate the digital space with guaranteed results. Under contract, we promise to drive growth, leads, boost engagement, and deliver success for your business—no exceptions, just results!
Let's talk numbers:
$174m
in total client revenue generated in 2023
3
Years - the average duration of collaboration with clients.
426
Implemented electronic marketing strategies
18%
average growth in clients' business revenue within the first 3 months
93%
Client retention rate
550+
Successful case studies
15
Years in the market
56
Specialist within the company