Lasting Results - Content That Stands the Test of Time for Years After Publication
Multi-channel support - content tailored for media, SEO, email, and other channels.
Developing your own platform - freedom in utilizing conversion mechanics, without the risk of blockages.
Content Marketing Services
Which outcomes can you expect from implementing content marketing?
Strengthening
Building a brand, increasing recognition, and shaping an expert image.
Report
Product values, objection handling, and shortening the sales cycle.
Growth
Driving website traffic and subsequently converting it into Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) through outreach and nurturing of a cold audience that is otherwise inaccessible by other means.
Increase
Customer loyalty, upselling incentives, and client education.
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Content marketing is an optimal tool for promoting products for which direct lead generation doesn't work.
Understanding the Mechanics of Content Marketing
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Boosting Conversion Rates for Complex Products in Business
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Boosting Audience Engagement Growth
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To enhance positioning and expand audience reach, a variety of strategies can be employed
Complex products with lengthy decision-making cycles are sold only through multiple customer touchpoints with your content.
Through expertise and valuable professional content, one can establish trusting relationships with the audience and reinforce loyalty.
Content marketing enables communication with the audience bypassing contextual advertising and gathers SEO traffic through a wide range of informational queries.
Theme digest is a tool designed to alleviate content creation challenges within complex niches. It comprises a collection of meticulously curated topics derived from thorough competitor analysis. These topics are already resonating with your target audience. Effective content ideas don’t just materialize out of thin air; they are born through analytics. This compilation of topics can be utilized to generate content across various formats and platforms such as corporate blogs, social media, lead nurturing campaigns, and more. With Theme digest, you can confidently craft long-term content strategies for all platforms, ensuring impactful results.
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Mariya
Senior Project Manager
Theme Digest Sample
Download the sample agenda we’ve designed for our partners and discover:
- How to Showcase Expertise in Writing?
- Which Topics Are Likely to Rank Highest?
- Which Themes are Suitable for Integrating Products into an Article?
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Workflow Process and Stages
1. RESEARCH COMPETITORS
We study both direct and indirect competitors, focusing on how they manage their content marketing. This includes:
- Analyzing competitors’ websites and placements, tracking changes and external service integrations
- Researching online advertising channels, examining traffic and article visibility
- Analyzing competitors’ search queries
- Searching and analyzing all information platforms: blogs, social media, video content, email newsletters
- Evaluating how often competitors post content and its quality
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2. DEVELOP A LIST OF TOPICS
Based on analytics, we plan content topics that are most likely to interest your target audience and rank high in search engines.- Identify where the target audience “resides” and which platforms offer touchpoints with interested clients
- Select content for each distribution channel relevant to your business
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3. PREPARE A DISTRIBUTION PLAN
We create a content distribution calendar and a media plan for reach.- Develop content examples for different platforms: blogs, social media, Yandex.Zen
- Design a concept for social media (avatars, covers, visual examples of posts, stories, etc.)
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Benefits of Implementing Content Marketing
Tremendous experience
Over the past 15 years, we have consistently delivered expert-level marketing solutions tailored for B2B, B2C, manufacturers, and companies with complex products. Our portfolio proudly boasts over 130 satisfied clients.
Business Metrics Orientation
Content marketing transcends mere articles; it serves as a vital channel for disseminating expertise and product information. Our emphasis in this endeavor centers on expanding reach, boosting traffic, and cultivating brand demand.
Transparent planning system
With us, you'll always know where your money is going. We provide transparent statistics and promptly respond to changes in metrics.
Operating across the entire sales funnel.
We integrate content marketing into the sales funnel framework by analyzing consumer behavior, developing compelling lead magnets, and guiding the customer journey through tailored content.
Target Audience-Centric Content Marketing Strategy Development
We craft a customized content strategy rooted in thorough research. Our approach involves selecting distribution channels and platforms that align with the industry's nuances and cater to our target audience.
The editor is responsible for managing content.
We attract authors who possess experience within your thematic field or conduct interviews with our experts. This approach enables us to generate high-quality content that captivates readers.
About XBRIDER Digital:
At XBRIDER Digital, we dominate the digital space with guaranteed results. Under contract, we promise to drive growth, leads, boost engagement, and deliver success for your business—no exceptions, just results!
Let's talk numbers:
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$174m
in total client revenue generated in 2023
3
Years - the average duration of collaboration with clients.
426
Implemented electronic marketing strategies
18%
average growth in clients' business revenue within the first 3 months
93%
Client retention rate
550+
Successful case studies
15
Years in the market
56
Specialist within the company