1. COMPLEX MARKETING AND AUDIENCE SEGMENTATION

In B2B markets, customer decision-making processes and marketing approaches differ significantly from those in retail and FMCG sectors.

We understand the intricacies of B2B marketing at the level of European experts, which is why we build a powerful internet marketing strategy for your business, enhancing the traditional approach.

We always start by analyzing the audience segments of your business and tailor internet marketing for each one.

2. PURCHASE DECISIONS TAKE TIME AND INVOLVE MULTIPLE STAKEHOLDERS

In addition to extensive audience segmentation, the complexity of B2B lies in the fact that decisions are typically made by a group of people in each segment.

Sales cycles often last months or even years.

3. DIRECT SALES ARE NOT THE ONLY GOAL

In B2B, initial sales are less important—retaining an existing client is more cost-effective than acquiring a new one.

Repeat sales and customer retention play a key role. The “sell and forget” model used in online stores is not suitable here.

In B2B, it’s crucial not only to attract clients for one deal but also to build long-term relationships with them.

4. CALLS AND MEETINGS ARE THE MAIN SALES COMMUNICATION CHANNELS

In B2B, deals are made through phone calls and face-to-face meetings. Purchases through websites, as in online stores, are rarely possible.

Our analytics system tracks all inquiries to the company, including phone calls.

All calls and meetings are logged in the CRM and integrated with web analytics.

5. A B2B WEBSITE DIFFERS FROM AN ONLINE STORE

In B2B, deals are typically made through phone calls and face-to-face meetings. Website purchases, like in online stores, are rarely feasible.

Our analytics system tracks all inquiries, including phone calls.

After 5 years of managing B2B projects, we’ve learned that creating a great B2B website is truly challenging. It requires thorough work on marketing, structure, design, and usability, tailored to the specifics of each market.