Wholesale Online Store for Emergency Lighting Products
Jacob
Project Manager
Yuri
Marketing Analyst
Launching Sales Through the Website
Attracting New Partners
Increasing Loyalty of Current Dealers
Distancing from Competitors
Market Leadership
Project Challenges
Complex and Extensive Functionality
On the new website, it was necessary to expand the functionality to its maximum extent so that users could fulfill all their needs.
Integration with the ERP system through API.
It was necessary to organize automatic data transfer of product information from the internal accounting system to the online store. The Personal Account was equipped with extensive functionality, catering to various user groups and functions. Additionally, a configurator with numerous options for selecting products was implemented, including the ability to search by competitor models and products that are no longer in production.
Expert Comment:
Maria
Senior Project Manager
”This is the main feature of the site, which has no analogs among competitors. For the client, it was important to invest all their years of experience and implement a system that simplifies the choice of products and provides the maximum possible number of parameters for selection. To implement this functionality alone, a detailed technical task was compiled, and a design was thought out, where every detail was considered, including all possible variations of filters.”
CATALOG
All product categories were included in a catalog that previously did not exist. The complexity in its development lies in the fact that it not only lists products but also categorizes them into series and technical solutions they are suited for. These solutions, in turn, are formed based on the requirements for equipping facilities with emergency lighting equipment. On the website, users can choose a solution that takes into account all nuances.
Additionally, if a certain item is not in stock, we offer the client the option to choose a suitable alternative based on an outdated model or a competitor’s equivalent.
CONFIGURATOR
This is another complex solution that allows for the selection of products based on various parameters: item number, competitors' equivalents, archive of outdated models, and industry-specific solutions. It also enables the formation of orders and requests for the creation of new products tailored to your requirements, in case suitable models are not found.
Conclusions:
One of the key conditions for the successful implementation of the project is continuous communication with the client. We were constantly in touch, holding video conferences and discussing tasks. In the context of constant changes in functionality and requirements that arose during development, we were able to respond flexibly and provide the necessary solutions.
As a result, we created a well-thought-out, cohesive product that takes into account the needs of users and reduces the load on the company, simplifying and speeding up processes.