Systematic approach based on strategy
Two levels of funnel for engagement, warming up, and conversion
Iterative approach to hypothesis testing
Any channels within a single budget
Let's make performance marketing a tool for your business
We do lead generation for B2B, B2C and complex products that are not typically purchased on the first touch:
We are developing
Promotion strategy taking into account the customer journey based on B. Hunt’s model.
Setting it up
Main advertising funnel for hot demand to get quick results
Connecting
Additional funnels for warm demand to warm up customers and expand the main funnel
We optimize
Campaigns, testing hypotheses, reporting from the first click to sales
Our main goal is to bring you clients, so we conduct an audit of the website and sales department for each project
We will reach your audience wherever they are
Our approach to contextual advertising:
We will advertise to the exact addresses of your clients
We will launch advertising on the email addresses / telephone database of your clients
We will launch advertising for substitutes if there is no direct demand yet
We will discover your audience by interests, education, behavior and profession
Let's launch advertising for a specific psychological profile
We will place advertisements based on your competitors' audiences
We will collect mac addresses at thematic exhibitions, forums and advertise to this audience
Full analytics:
We consider efficiency before orders and sales*
* if there is end-to-end analytics
Sergey,
Head of Traffic Department
We constantly monitor market trends, experiment with new traffic sources, and seek non-standard approaches to existing traffic channels. Our average client engagement period is 6 years
We know what advertising is suitable for:
Laboratory complexes / medicine
Equipment Manufacturers
Construction and other professional equipment
Telecom/ System and IT integrators/ Saas/ Mobile applications
Large factories / Metallurgy / Dealer networks
Companies with complex products / Products with long decision cycles
This is
Allocate a budget for Ads and get 10 times more profit.
no longer works
Nowadays, with more and more competitors participating in algorithms, prices are rising, yet visitor numbers remain stagnant due to market saturation. Today, a systematic approach to performance marketing, especially in B2B, is crucial. Both Yandex and our experience attest to this.
But the legend of the magical context is still alive...
Victor
Senior Media Buyer
“As a rule, a two-stage funnel is relevant for complex markets, as selling ‘head-on’ does not work. Here, it is important to constantly and systematically engage with the audience, making as many touches as possible.”
Media plan
We build a media plan for each acquisition channel used, calculating indicators that are relevant to your business, and not relying on dry statistics.
As part of the media plan, we predict:
- Return on Investment (ROI)
- Profit per client (LTV)
- Cost per click (CPC)
- Average time to purchase
- Cost per lead
We think about quality traffic
As a marketing agency, our specialists’ list of motivating KPIs includes the number of applications, calls, sales, and other targeted actions.
We bring traffic that converts into applications.
Stages of performance marketing work
1
Preparatory work
2
Formation of requests
3
We create advertising KPIs
4
Web analytics
5
Settings and launch
6
Maintaining reporting
STAGE 1 PREPARATORY WORK
1. Briefing
2. Creating Yandex.Direct and Google AdWords accounts
3. Analysis and forecasting
4. Website analysis. Audit by a marketer and UX/UI specialist
5. Analysis of Yandex.Metrica, Google Analytics, call tracking, and end-to-end analytics systems (if already in use)
6. Market and competitor research: demand, seasonality, potential conversion, and cost per lead
7. List of website recommendations for implementation
8. Forecasting advertising budget options
What tools do we use?
We provide a comprehensive range of tools in each area. If it turns out that one of the tools does not suit the specifics of your business, we will choose the appropriate one.
Contextual
advertising
Direct: Search, YAN, Retargeting.
Google adwords: Search, Display Network, Remarketing
Media
advertising
Yandex, Google, RTB networks
Video advertising
YouTube, Yandex, Targeting
Targeting and SMM
Facebook, ВКонтакте, Instagram, Одноклассники, TikTok, LinkedIn, и прочие
Content-
marketing
Media publications, affiliate marketing, blog
Mobile
advertising
Yandex, Google, applications
Price platforms and aggregators
I take, Products mail.ru, Avito, Yandex market and others
Native advertising, special projects
And many more high-quality but little-known instruments
Victor
Senior Media Buyer
“We are distinguished by an integrated approach to each instrument. Our advantage is our expert experience in promoting B2B businesses, built on more than 15 years of experience.”
Every month, you receive a detailed report from a traffic specialist
We tailor reporting to suit your company’s needs, eliminating unclear and complex indicators to address the questions that concern you:
– How can we avoid wasting our advertising budget?
– What steps should we take to optimize our promotion strategy and which advertising tools should we abandon?
– How can we enhance brand awareness to boost sales on third-party sites?
– What actions are required to introduce a new product to the market and generate demand for it?
– Where can we find a new audience if the current one has stopped responding?
And so on.
Additionally, we are prepared to share reports every two days, with the frequency agreed upon individually.
Can you work with us on KPIs?
For services that require numerical media plans (context/target), we are ready to work with KPIs.
100% base price
+20% if you reach the target
100% fix when working without KPIs
If the plan is not fulfilled – 80% of the cost
When the plan is fulfilled – 120% of the cost
When working without KPIs – always 100% of the cost
We work with a budget
from $1,500/month.
Book a free consultation with our experts right now and find out how you can increase the effectiveness of your current advertising or create a profitable advertising campaign from scratch.
About XBRIDER Digital:
At XBRIDER Digital, we dominate the digital space with guaranteed results. Under contract, we promise to drive growth, leads, boost engagement, and deliver success for your business—no exceptions, just results!
Let's talk numbers:
$174m
in total client revenue generated in 2023
3
Years - the average duration of collaboration with clients.
426
Implemented electronic marketing strategies
18%
average growth in clients' business revenue within the first 3 months
93%
Client retention rate
550+
Successful case studies
15
Years in the market
56
Specialist within the company