Marketing Automation Case Studies

Marketing Automation is a system for nurturing clients through the stages of the sales funnel. We will implement digital tools at each stage of the sales process, enabling you to increase sales through higher conversion rates without increasing your advertising budget.

How It Works

For complex products, the sales process is not limited to a single interaction; often, guiding a customer towards a purchase takes months. You can manage the decision-making process using automated omnichannel communication sequences.

Tools Used in Real Examples of Automated Sales Funnels:

1. Customer Journey Mapping (CJM)
2. Cross-channel analytics
3. Contextual and display advertising
4. Social media and YouTube advertising
5. Chatbots and email newsletters
6. Pop-ups
7. Native content marketing

To build an automated nurturing system, we will undertake a comprehensive set of tasks:

1. Conduct an audit of the current state of marketing and sales.
2. Develop an automation strategy based on Customer Journey Mapping (CJM).
3. Design communication schemes across all channels.
4. Develop content for each stage of the funnel.
5. Implement automation based on a technological stack most relevant to your objectives.
6. Provide ongoing support and optimization of the system for maximum results.

As a result, you will achieve maximum conversion at the final stage of the customer’s decision-making process.

Warming Up the Audience: Examples and Figures

• Assisted in generating $1,500 in the first month using a chatbot.
• Reduced the cost per lead by 30%.
• Increased the number of orders by 20 times.
• We will guide your customers through the automated sales funnel – case studies confirm that this tool is highly effective for B2B, as well as complex products with a long sales cycle.